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Google Logo 2013

Google Logo 2013

6-color palette · Warm · Mixed · Complementary harmony

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Google Logo 2013

6-color palette · Warm temperature · Mixed tone · Complementary harmony

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Earthy 6 colors Warm Mixed Complementary logo google 2013 2015
Likes 9
Colors 6

CSS variables

:root {
  --c-earthy-1: #176EEE;
  --c-earthy-2: #049956;
  --c-earthy-3: #FFBB05;
  --c-earthy-4: #D74430;
  --c-earthy-5: #000000;
  --c-earthy-6: #FFFFFF;
}

About this palette

This 6-color earthy palette runs from White (#FFFFFF) as its lightest tone to Black (#000000) as its darkest. It blends Níu Zǎi Sè Denim, Fern Green, Mantella Frog, Scarlet Rebels, Black and White into a single set you can drop straight into a UI. Of its 15 color pairings, 6 meet the WCAG AA contrast threshold (4.5:1) for body text — the strongest is #000000 on #FFFFFF at 21:1.

Grounded, natural tones — suits sustainability/organic brands, coffee shops, outdoor gear, and warm editorial typography.

Color breakdown

Níu Zǎi Sè Denim #176EEE
RGB
rgb(23, 110, 238)
HSL
hsl(216, 86%, 51%)
Luminance
0.175
Fern Green #049956
RGB
rgb(4, 153, 86)
HSL
hsl(153, 95%, 31%)
Luminance
0.235
Mantella Frog #FFBB05
RGB
rgb(255, 187, 5)
HSL
hsl(44, 100%, 51%)
Luminance
0.568
Scarlet Rebels #D74430
RGB
rgb(215, 68, 48)
HSL
hsl(7, 68%, 52%)
Luminance
0.188
Black #000000
RGB
rgb(0, 0, 0)
HSL
hsl(0, 0%, 0%)
Luminance
0.000
White #FFFFFF
RGB
rgb(255, 255, 255)
HSL
hsl(0, 0%, 100%)
Luminance
1.000

Contrast & accessibility

6 of 15 color pairings meet the WCAG AA contrast threshold (4.5:1) for body text.

Aa #000000 on #FFFFFF 21.00:1 AAA
Aa #FFBB05 on #000000 12.36:1 AAA
Aa #049956 on #000000 5.70:1 AA
Aa #D74430 on #000000 4.76:1 AA
Aa #176EEE on #FFFFFF 4.67:1 AA
Aa #176EEE on #000000 4.50:1 AA
Aa #D74430 on #FFFFFF 4.41:1 AA Large
Aa #049956 on #FFFFFF 3.69:1 AA Large
Aa #176EEE on #FFBB05 2.75:1 Fail
Aa #FFBB05 on #D74430 2.60:1 Fail
Aa #049956 on #FFBB05 2.17:1 Fail
Aa #FFBB05 on #FFFFFF 1.70:1 Fail
Aa #176EEE on #049956 1.27:1 Fail
Aa #049956 on #D74430 1.20:1 Fail
Aa #176EEE on #D74430 1.06:1 Fail

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